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How do you measure the effectiveness of your campground’s marketing efforts?
(Required)
I track basic metrics like email open rates and website visits.
I regularly track detailed metrics (conversion rates, online booking analytics) with clear KPIs.
Mostly by intuition or overall booking trends.
What percentage of your guests return for another stay within the same season?
(Required)
I don’t track this / Very few
Over 25%
About 10-25%
What happens after a guest makes a reservation?
(Required)
Guests enter an automated sequence providing a detailed welcome experience, including timely communications before their stay.
Guests get an automated booking confirmation and basic welcome details.
I manually confirm bookings and occasionally send a thank-you message.
How do you re-engage campers who haven’t booked again recently?
(Required)
I periodically send targeted re-engagement emails.
I don’t have a specific approach or occasionally send general emails.
I use automated triggers to identify and actively re-engage campers who haven’t visited recently.
How do you improve your campground’s booking and guest communication processes?
(Required)
I regularly test and refine booking and guest communication strategies based on data and guest feedback.
I occasionally review and update our processes.
I haven’t optimized much; I make changes only when issues arise.
How easy is it for your guests to make a reservation at your campground online?
(Required)
Guests can easily book online 24/7
Guests can request online, but booking is manual
Guests can’t book online
When a potential camper makes an inquiry (via your website, phone call, or social media), what happens next?
(Required)
They receive basic automated email follow-ups or messages.
They enter a structured, automated nurture sequence designed to convert interest into bookings.
They get a response, but follow-up is manual or inconsistent.
How predictable is your campground’s monthly booking revenue?
(Required)
Very unpredictable – bookings vary significantly month to month
Highly predictable – I forecast bookings within about 20%
Somewhat predictable – I can estimate bookings within about 50%
What happens to campers who inquire but don’t book right away?
(Required)
They enter a long-term nurture sequence offering multiple booking opportunities over time.
They receive a few weeks of basic follow-up communications.
No structured process; they just stay on a general email list.
How do you stay connected with past campers?
(Required)
I occasionally reach out when I remember or have special offers.
I regularly send general newsletters or seasonal updates.
I use automated sequences tailored to past campers’ preferences, visit history, and interests.
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(Required)
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