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Step
1
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11
9%
How predictable is your campground’s monthly booking revenue?
(Required)
Highly predictable – I forecast bookings within about 20%
Very unpredictable – bookings vary significantly month to month
Somewhat predictable – I can estimate bookings within about 50%
How easy is it for your guests to make a reservation at your campground online?
(Required)
Guests can’t book online
Guests can easily book online 24/7
Guests can request online, but booking is manual
How do you stay connected with past campers?
(Required)
I use automated sequences tailored to past campers’ preferences, visit history, and interests.
I regularly send general newsletters or seasonal updates.
I occasionally reach out when I remember or have special offers.
What happens to campers who inquire but don’t book right away?
(Required)
No structured process; they just stay on a general email list.
They enter a long-term nurture sequence offering multiple booking opportunities over time.
They receive a few weeks of basic follow-up communications.
When a potential camper makes an inquiry (via your website, phone call, or social media), what happens next?
(Required)
They receive basic automated email follow-ups or messages.
They enter a structured, automated nurture sequence designed to convert interest into bookings.
They get a response, but follow-up is manual or inconsistent.
What percentage of your guests return for another stay within the same season?
(Required)
About 10-25%
I don’t track this / Very few
Over 25%
How do you improve your campground’s booking and guest communication processes?
(Required)
I occasionally review and update our processes.
I regularly test and refine booking and guest communication strategies based on data and guest feedback.
I haven’t optimized much; I make changes only when issues arise.
How do you measure the effectiveness of your campground’s marketing efforts?
(Required)
I regularly track detailed metrics (conversion rates, online booking analytics) with clear KPIs.
I track basic metrics like email open rates and website visits.
Mostly by intuition or overall booking trends.
What happens after a guest makes a reservation?
(Required)
Guests get an automated booking confirmation and basic welcome details.
I manually confirm bookings and occasionally send a thank-you message.
Guests enter an automated sequence providing a detailed welcome experience, including timely communications before their stay.
How do you re-engage campers who haven’t booked again recently?
(Required)
I don’t have a specific approach or occasionally send general emails.
I periodically send targeted re-engagement emails.
I use automated triggers to identify and actively re-engage campers who haven’t visited recently.
Name
(Required)
First
Last
Email
(Required)
