Why Campground Owners Choose OnCamp Over Web Agencies
Most web agencies promise “white-glove service,” but still expect campground owners to gather content, manage updates, or wait days for support, all while paying a premium price for it.
OnCamp will build your site, keep it updated, and handle everything for you.
Stop Chasing Down Your Web Guru
Many campground owners feel stuck with a website that’s outdated or broken, but the person who built it has moved on or stopped replying. Every update turns into a waiting game, and small fixes get delayed for weeks.
That’s the problem with most freelancers. When they’re busy with their next project, you’re left on your own.
OnCamp is different. We don’t disappear. You get fast, reliable updates from a real team that understands your campground and responds when you need us.
Why Campground Owners Choose OnCamp Over Web Agencies
Features
Web Agencies
OnCamp
Industry Focus
A generalist. may have limited knowledge of campground industry. Must research or rely on owner to explain industry needs.
Exclusively campgrounds & RV parks. uses proven layouts, booking integrations, and content that resonate with campers.
Upfront Cost
Typically high upfront project fees. A basic small-business site often runs $2K–$5K+ to design and launch, and larger projects can be much more)
Low flat setup fee ($599). No huge upfront investment required.
Ongoing Cost
Potentially high. It depends on your skills and time. Easy to end up with something generic or half-finished.
$99/month for all-inclusive service (hosting, unlimited updates, support).
Contract Commitment
Often requires contract or minimum commitment (e.g. 12+ months). Ending the relationship early may incur fees or leave owner without support.
No long-term contract; cancel anytime without penalty. 30-day money-back guarantee for risk-free trial.
Design & Setup Process
Typically longer timelines (several weeks or months). Multiple meetings for discovery, content collection, design revisions. Owner may need to provide significant content or feedback over the project.
Streamlined 2-week launch after a single deep-dive interview. OnCamp team handles content population and design using input from owner.
Ease of Use for Owner
“Do-it-with-help”: Agency builds the site, but owner might get a CMS dashboard to make minor updates or must contact agency for changes.
100% done-for-you: Owner never has to touch a website builder or learn technical skills. All changes done by OnCamp on request, usually within minutes.
Update Speed & Support
Slower updates: Owner may wait days or weeks for changes if going through agency’s queue. Some agencies limit included support (e.g. 1 hour/month of updates) or charge per request
Rapid updates: Changes often completed same-day, sometimes within hours. Personal support from a dedicated expert who knows the campground. Available via text, email, or scheduled call.
Post-Launch Improvements
One-time delivery focus. After launch, agencies do upgrades only if hired again. Owner must remember to request updates.
Continuous optimization. OnCamp proactively makes improvements and keeps site tech updated without owner involvement. Site stays current and cutting-edge over time.
Understanding Your Business
Varies widely. Good agencies will learn about your business, but others might apply a generic formula for a premium price.
OnCamp’s interview and niche focus mean they grasp your campground’s selling points, target campers, and priorities quickly.
Cost vs. Value
Ongoing maintenance often comes with very high monthly fees, without the proactive support to back it up.
Lower monthly fee, and includes design, proactive support, updates, and expert help.
Reliability
If your freelancer gets busy, changes careers, or becomes unresponsive, you’re left without help. No backup, no continuity.
Backed by a dedicated team with stable, ongoing support. You’ll never be stranded waiting for a call or wondering who’s in charge of your site.
Guidance
Generic Advice, Often Billed Hourly. Agencies will help, and can offer great advice, but you’ll usually pay extra for that.
You get proactive suggestions and real human input, so you’re never left guessing what your website needs to succeed.
Agencies Bill Like It’s 2012. And You’re Still Doing the Work.
Many web agencies charge thousands per month just to keep the lights on. You’re thousands of dollars for a retainer, yet still expected to write your own content, provide photos, request every edit, and log in to make simple changes.
At that price, you’d expect full-service. Instead, you get maintenance.
OnCamp flips that model. For $99/month, we actually handle the work. without billing by the hour or nickel-and-diming your time. You get real outcomes, not vague service credits.
Big Retainers, Minimal Output
You’re billed thousands for a “support package” that mostly covers server upkeep and generic hosting.
You Often Still Write the Copy
Need to update your amenities, add a seasonal promo, or fix a headline? You’re expected to do it, or pay extra.
Hourly Fees Add Up Fast
Even small requests can trigger additional charges. And you often have no idea what’s included until the invoice arrives.
We Know Campgrounds. They Don’t.
Most agencies start from scratch when building your site. You’ll need to walk them through what campers expect, what an RV site looks like, and why booking integrations matter. If you don’t tell them, it doesn’t get built right.
With OnCamp, our team is full of avid and experienced campers, some of which traveled full-time for years. We know the experience we want, and know how to make sure you are able to provide that for your customers. We know how to present your rates, highlight your amenities, and connect your booking tools the right way from day one.
They Don’t Know What Campers Look For
Most agencies design for salons, law firms, and dentists. They miss what actually matters to RV guests and tent campers.
Booking Tools Are an Afterthought
If you don’t push for it, your site may launch without clear links to your reservation system, or with the wrong one.
You Become the Campground Consultant
Instead of focusing on your guests, you’re fielding questions like “What’s a full hookup?” and “Do you have any examples?”
No Ownership, No Portability
Most agency-built websites are entangled in custom tech, proprietary platforms, or unclear ownership terms. You often don’t truly own your site, even if it’s built on open platforms like WordPress. If you want to leave, it’s either locked down, incompatible, or costly to migrate.
For campground owners, this creates long-term risk: the website becomes a hostage, not an asset.
Custom Doesn’t Mean Tailored to You
What’s called “custom” is often just their default setup, repackaged. It locks you into how they work not what you need.
You Inherit Their Internal Shortcuts
the tools they use works great for their team, not necessarily you. Most of their choices aren’t in your best interest, but instead are for the sake of easier maintenance for them.
The Site Was Never Really Yours to Run
Unintended or not, agencies will often put custom functionality in hard-to-change places. This is often a cost-cutting measure that means you have to ask them to make changes later – and you’re billed for it.
One Extra Booking a Month Covers the Cost. We’ll Handle the Rest.
OnCamp makes your campground look great online, keeps it up to date, and saves you hours every month. All for a monthly price that’s less than one weekend stay.
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OnCamp’s services have made our day-to-day operations significantly easier, and we’ve received fantastic feedback from our guests. Most importantly, we’ve seen a noticeable increase in bookings. Their expertise and support have been invaluable, and we highly recommend them to anyone.
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